Choice Baby Safety Week
PANEL | MEDIA MANAGEMENT | SPOKESPERSON MANAGEMENT | SOCIAL MEDIA | GUIDE FOR PARENTS
INSIGHT
Choice is an organization that is highly respected in Australian communities. Choice needs to maintain a high profile and we launched a campaign which highlighted their effectiveness to a community which is highly engaged in baby safety.
THE MECHANIC
- We created a campaign using Tracey Spicer and Ingrid Just (Choice spokesperson).
- We invited Australia’s leading authorities in the baby and kids space including Joanna MacMillan and psychologist Sandy Ray.
- We created enough media hooks so that we were able to produce new news each day for the life of the campaign.
- We sold the stories into a target media outlet list to ensure coverage.