CREATIVE | TALENT RECRUITMENT | TEASER CAMPAIGN | SUPERMARKET STAKEHOLDER ENGAGEMENT | MEDIA MANAGEMENT | EVENT MANAGEMENT | INTERNAL STAKEHOLDER ENGAGEMENT | MEDIA FAMILS
THE INSIGHT
Bega was flat-lining as a brand with no new product development in the offing. Bega wanted a good shot in the arm and remind consumers of the brand.
THE MECHANIC
- Creative development
- Talent recruitment across the country for the TVC
- Nine week stakeholder teaser campaign (media and supermarket buyers) Media Management across entire campaign including media famil to Bega
WHAT THE CLIENT SAID.
The “Bega is Famous For Bega” PR campaign put the Bega brand back on the map with Ro Markson leading one of the most successful Fonterra marketing campaigns executed. From the idea’s inception; Ro initiated and implemented a creative expression that adapted to numerous touch points. The hands on approach and project management was exceptional with personal touches that made a huge difference in sales results. Specific examples included engaging Coles and Woolworths key influencers with a unique teaser tactic, event management for media, key TV talent recruitment, internal stakeholder immersion and many more resulting in new news for the brand on TV, Magazine and online media coverage. Ro’s ability to adapt from big picture ideas to micro management implementation is to be admired. I would not hesitate in recommending her for future campaigns.