Naked Communications: Witchery Man In The Jacket Crisis Management
CRISIS MANAGEMENT | CONSUMER SURVEY | MEDIA MANAGEMENT | COMMENT MONITORING AND REACTIVE RESPONSE MANAGEMENT
Naked Communication delivered a social media campaign to announce the launch of Witchery Men. Naked created a video of a girl on YouTube. Naked fed the story to the Sunday papers, The Today Show and other media outlets followed the story. The media discovered the story was a set up.
- Naked faced a huge media crisis, literally facing media fury. We created a crisis management plan,
- Briefed spokesperson
- Surveyed the targeted audience to determine the
- Created a media release
- Monitored all social/ traditional media prepared responses Averted the crisis