SPC Ardmona Duo - Florence Henderson Campaign

CELEBRITY AMBASSADOR | MEDIA MANAGEMENT | EVENTS | SOCIAL MEDIA | DIGITAL MEDIA COOKING CLASSES

INSIGHT

Ardmona were launched a new sku, DUO, tomatoes and paste together in one can. We determined that this product was perfect for short cut cooking.

THE MECHANIC

  • We searched the world for a short cut cook and discovered the Florence Henderson (Mrs Brady from the Brady Bunch) had her own short cut cooking television show.
  • We invited Florence to Australia to launch the new sku
  • We held events in the offices of Pacific Publications, Bauer and News Magazines for the editors and writers
  • We held a major event with over 300 media attending
  • With Florence as a draw card, the campaign created strong consumer awareness of the Ardmona DUO brand and demonstrated how this innovative product could save considerable time in the kitchen 

THE RESULTS

  • Campaign Reach of 20million
  • 607 clippings
  • ROI was 119 times spend 

WHAT THE CLIENT SAID.

AC Agency blends thought leadership and strategic thinking with creativity and a deep understanding of brands. AC Agency worked both on corporate PR as well as new product launches and amplifying existing products. It’s been refreshing to work with an agency that dares to be different and truly puts clients at the heart of everything they do. They consistently delivered against all KPI’s and executed all campaigns with excellence and professionalism.

AC Agency has incredible talent and passion, able to engage at all levels throughout the organisation, and has the bandwidth to deliver integrated channel marketing plans. They immerse themselves in the business to operate as a true business partner. I love working with them!

NICKI ANDERSON

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