To achieve Twinings' vision of market leadership in a mature declining category. The campaign needed to highlight Twinings' history of producing premium teas, be PR able, scalable, engage tea drinkers and non-tea drinkers, and achieve the brand vision.

Australians throw away 20% of the food they buy every year, mostly because there is little understanding of how to store food, increase shelf life to minimise wastage. In October 2014 Glad launched their new improved GLAD and required a campaign to promote the new iteration. AC Agency created and executed the ‘Keep It Fresh’ campaign, a multi-faceted strategy engaging directly with GLAD’s target customers. 

Bega was flat-lining as a brand with no new product development in the offing. Bega wanted a good shot in the arm and remind consumers of the brand. 

Jordans is a leading cereal brand in the UK and around the world but was new to the Australian market, launching in 2014.

Bonne Maman is a wonderful French jam which is sold through major supermarkets in Australia. n order to celebrate Bonne Maman’s affiliation with mothers, we created a Mother’s Day breakfast where journalists could bring their own mums.

Interest in the Sydney Mardi Gras was waning and Events NSW were concerned about their substantial sponsorship. The campaign they wanted to run was to communicate Mardi Gras’ key messaging of diversity and acceptance, both nationally and international, drive awareness to a national and international audience. 

Virgin Money were launching a new advertising campaign “Everlasting Love”. Their objectives were simple. They needed 1900 loan enquiries and 900 loan conversions from the advertising campaign. They needed to launch the initiative to financial journalists and to consumers. 

Ardmona were launched a new sku, DUO, tomatoes and paste together in one can. We determined that this product was perfect for short cut cooking.