To achieve Twinings' vision of market leadership in a mature declining category. The campaign needed to highlight Twinings' history of producing premium teas, be PR able, scalable, engage tea drinkers and non-tea drinkers, and achieve the brand vision.
Australians throw away 20% of the food they buy every year, mostly because there is little understanding of how to store food, increase shelf life to minimise wastage. In October 2014 Glad launched their new improved GLAD and required a campaign to promote the new iteration. AC Agency created and executed the ‘Keep It Fresh’ campaign, a multi-faceted strategy engaging directly with GLAD’s target customers.
Bonne Maman is a wonderful French jam which is sold through major supermarkets in Australia. n order to celebrate Bonne Maman’s affiliation with mothers, we created a Mother’s Day breakfast where journalists could bring their own mums.
Interest in the Sydney Mardi Gras was waning and Events NSW were concerned about their substantial sponsorship. The campaign they wanted to run was to communicate Mardi Gras’ key messaging of diversity and acceptance, both nationally and international, drive awareness to a national and international audience.
Virgin Money were launching a new advertising campaign “Everlasting Love”. Their objectives were simple. They needed 1900 loan enquiries and 900 loan conversions from the advertising campaign. They needed to launch the initiative to financial journalists and to consumers.
We created the Right to Know Campaign for News Limited and the 12 media organisations in Australia including Sky, ABC, Astra, West Australian, Fairfax, AAP, Free TV, etc.in order to promote freedom and speech, amend freedom of information laws, launch an enquiry into Freedom of Speech.
Naked Communication delivered a social media campaign to announce the launch of Witchery Men. Naked created a video of a girl on YouTube. Naked fed the story to the Sunday papers, The Today Show and other media outlets followed the story. The media discovered the story was a set up.
Choice is an organization that is highly respected in Australian communities. Choice needs to maintain a high profile and we launched a campaign which highlighted their effectiveness to a community which is highly engaged in baby safety.