To achieve Twinings' vision of market leadership in a mature declining category. The campaign needed to highlight Twinings' history of producing premium teas, be PR able, scalable, engage tea drinkers and non-tea drinkers, and achieve the brand vision.
Australians throw away 20% of the food they buy every year, mostly because there is little understanding of how to store food, increase shelf life to minimise wastage. In October 2014 Glad launched their new improved GLAD and required a campaign to promote the new iteration. AC Agency created and executed the ‘Keep It Fresh’ campaign, a multi-faceted strategy engaging directly with GLAD’s target customers.
Bega was flat-lining as a brand with no new product development in the offing. Bega wanted a good shot in the arm and remind consumers of the brand.
To achieve Twinings' vision of market leadership in a mature declining category. The campaign needed to highlight Twinings' history of producing premium teas, be PR able, scalable, engage tea drinkers and non-tea drinkers, and achieve the brand vision.
We wanted Australians to feel ownership of the brand, to ignite passion for tea and create huge talkability with a sustainable, newsworthy campaign.
Maille Mustard has three mustard boutiques in the world. One in Paris, one in London and their third boutique in Australia, La Maison Maille at Ritchies in Mount Eliza. Maille were opening the doors of its first Australian Mustard Boutique, La Maison Maille at Ritchies IGA in Mount Eliza and were going to launch 22 mustards, vinegars and vinaigrettes
186 pieces of coverage, the KPI was 27
Audience reach was 6,898,315
“It was a pleasure to work with AC Agency on the launch of the first La Maison Maille Mustard Boutique at Ritchies IGA Mount Eliza in Australia. AC Agency worked to a tight timeline to create and execute a wonderful event for Maille with impeccable attention to detail, including a six-course meal held in a shopping centre in the Mornington Peninsula region. The media coverage focussing on this launch event exceeded all KPI’s, and created an international standardforMailleBoutiquelaunchesworldwide.Wenoticedadirect impact on sales, with the Maille boutique exceeding all expectations in Australia and internationally in it’s first month of trading.”
MARK GLUCK, MENORA FOODS
In today’s tough and competitive business world, it’s just huge that we can work with amazing partners in collaborative harmony, on projects that are pioneering, exhilarating and rewarding. AC Agency - all of you have opened a new horizons for our business and your enthusiasm has inspired us to keep the momentum at fever pitch.
DANNY GLUCK, MENORA FOODS
Jenny Craig was becoming an obsolete company. Its clientele was diminishing and those that remained, were in the upper age bracket. We were asked to sign a celebrity for Jenny Craig that would regenerate awareness of the business and promote sign-ups.
“The Magda campaign was absolutely transformative for the Jenny Craig business.
The results we gained from the enormous publicity were completely unprecedented anywhere in
the world. The campaign allowed the Australian public to go on the journey with one of their much loved heroes and its success was nothing short of brilliance.”
SHANE HUNTER, MARKETING DIRECTOR, JENNY CRAIG
Jordans is a leading cereal brand in the UK and around the world but was new to the Australian market, launching in 2014.
Bonne Maman is a wonderful French jam which is sold through major supermarkets in Australia. n order to celebrate Bonne Maman’s affiliation with mothers, we created a Mother’s Day breakfast where journalists could bring their own mums.
Interest in the Sydney Mardi Gras was waning and Events NSW were concerned about their substantial sponsorship. The campaign they wanted to run was to communicate Mardi Gras’ key messaging of diversity and acceptance, both nationally and international, drive awareness to a national and international audience.
Virgin Money were launching a new advertising campaign “Everlasting Love”. Their objectives were simple. They needed 1900 loan enquiries and 900 loan conversions from the advertising campaign. They needed to launch the initiative to financial journalists and to consumers.
Ardmona were launched a new sku, DUO, tomatoes and paste together in one can. We determined that this product was perfect for short cut cooking.
We created the Right to Know Campaign for News Limited and the 12 media organisations in Australia including Sky, ABC, Astra, West Australian, Fairfax, AAP, Free TV, etc.in order to promote freedom and speech, amend freedom of information laws, launch an enquiry into Freedom of Speech.
Naked Communication delivered a social media campaign to announce the launch of Witchery Men. Naked created a video of a girl on YouTube. Naked fed the story to the Sunday papers, The Today Show and other media outlets followed the story. The media discovered the story was a set up.
Choice is an organization that is highly respected in Australian communities. Choice needs to maintain a high profile and we launched a campaign which highlighted their effectiveness to a community which is highly engaged in baby safety.
